insights

Goodreid Blog

Goodreid Turns 30

September 26, 2016

Today marks the thirtieth anniversary of an investment approach developed to aid investors who were searching for a path to long-term wealth creation. 

Back in 1986, the term “portfolio approach” was often met with blank stares while the listener waited for a breathless tale of a “can’t miss” stock idea. Goodreid was amongst the first retail investment managers who preached diversification and portfolio structure, and even openly talked of how they’d approach inevitable stock loss situations, in an unemotional and measured way.

From its early days, Goodreid also focussed on long-term results, knowing that any conclusions of short-term success or failure were likely more emotionally impactful than fundamentally meaningful, and ran the risk of throwing the investor off a successful path.

So here are a few things we’ve learned over three decades of portfolio management;

  • That it’s easy to be a successful investor during the good times, it’s your actions during tough times that differentiates you from the “average” investor.
  • That emotion is the enemy of successful investors. 
  • That there is ALWAYS a crisis.
  • That today’s crisis has increased importance, simply because it is today.
  • That understanding the difference between strategy and tactics is critical to a successful investment plan.
  • That over time an economy will grow and that good companies within that economy will grow faster. (See our blog of Feb 15, 2016 titled "Trust The Math"). 
  • That the market will pay a premium for faster growth.
  • That Goodreid is living proof that active management works. A dollar invested with Goodreid in 1986 is now worth over $20, well ahead of the performance of the market.

The trust of thousands of investors over the years has allowed Goodreid to flourish. We are thankful every day for that faith and friendship.

Gordon Reid

President & CEO

Gordon Reid, President and CEO of Goodreid Investment Counsel Corp., entered the financial services business in 1985 and co-founded Goodreid Investment Strategy, one of Canada's first fully discretionary "high net worth" wrap accounts.

See Biography
Back

Other Posts

The Financial Post: Why this Canadian telco stock is a buy despite recent headaches

06 June, 2024

With rich, historic roots dating to the late 1800s, BCE Inc. is now one of the country’s largest companies and boasts a widely held shareholder base, but its shares have recently experienced some turbulence. So, what exactly are the bears saying?

Read More

Goodreid’s Latest Buy: CrowdStrike Holdings Inc. (CRWD)

06 June, 2024

Venturing into the cybersecurity sector has long been on Goodreid's radar, but the sector’s high valuations have been a concern.  After witnessing a recent correction of 10-12% in CrowdStrike Holdings Inc. (CRWD) from the sidelines, we decided it was an opportune time to make our…

Read More

Quality Investing Outlook: EisnerAmper's Interview with Robert Gill

04 April, 2024

EisnerAmper’s Trends Watch is a weekly entry to our Investments Intelligence blog, featuring the views and insights of executives from investment firms. This week, Elana talks with Robert Gill, Senior Vice President and Canadian Portfolio Manager, Goodreid Investment Counsel.

Read More

The Financial Post: Is portfolio diversification always a good thing? Not necessarily

28 March, 2024

Diversification is one of the most elementary and popular investing strategies available to all levels of investors, from the most sophisticated pension funds to college students opening their first investment account. The foundation of diversification is simple: don’t put all your…

Read More

The Financial Post: Consumers hate oligopolies, but this group shouldn't

28 February, 2024

Detective Sherlock Holmes, brought to life by the Scottish author Sir Arthur Conan Doyle, is known for his proficiency with observation, deduction and logical reasoning that borders on the extraordinary. “The world is full of obvious things which nobody by any chance ever observes,”…

Read More

The Financial Post: Five company attributes you need to look for to invest with confidence

01 February, 2024

By employing these characteristics, investors can build a resilient and prosperous portfolio that reaps many rewards and stands the test of time. The investment industry is rife with predictions on matters such as where the stock market is expected to finish at the end of the year,…

Read More